Popular Free and Paid SEO Tools

Popular Free and Paid SEO Tools

Free and Paid SEO Tools to increase or manage your SEO ratings!

Starting an SEO battle without tools is a loosing battle. We have compiled a list of tools that we think is worthy enough to battle for free with.

The internet is jam-packed with SEO tools and this list will never be complete so without further delay here is what we think are the best free and paid SEO tools for 2020.

Google Analytics

It’s the number #1 goto for all webmasters and it should be for you too. It provides a substantial amount of tools at your finger tips for free.

Link: Google Analytics

Google My Business

Getting your business registered and validated will give you some sweet free SEO points. Get users to leave reviews and start building up a Google Presence!

Link: Google My Business

Google Search Console

Google Search Console allows you to debug issues with your website such as rich-snippets, products and more. This also shows how Google ranks your website and is the only place you can get reliable keyword data.

Link: Google Search Console

Google Data Studio

Another fantastic tool from Google often over looked by webmasters! Data Studio allows you to drag all your analytics data into one place including Google Search Console.

Link: Google Data Studio

Google Keyword Planner

Google’s very own keyword planner was originally built for Google Ads but has a ton of information useful to those who want to optimize their SEO keywords.

Link: Google Keyword Planner

Google PageSpeed Insights

PageSpeed Insights allows you to optimize your website for both mobile and desktop platforms. Page speed is everything and is important for SEO.

Link: Google PageSpeed Insights

Bing Webmaster Tools

While still being free it’s often forgot about compared to Google Analytics. Get over and get resisted. Most Windows machines have Bing set as the default search engine and that is lost custom for you if you not on it!

Link: Bing Webmaster Tools


The Original Google SERP tracker. The SERP tracking features allow you to keep track of your ranking position when it’s updated or not and provides a way to keep track of your SEO optimization results.

Link: MozCast

Beam Us Up

A free desktop website crawler that allows you to crawl your website without waiting or analyzing your SEO data. East to use, find errors quickly and save time.

Link: BeamUsUp

Link Explorer

One of the largest and highest accuracy backlink checker in SEO. It has over 35 trillion links. A free account gives you 10 queries and 50 rows of data month.

Link: Link Explorer

Link Miner

A fantastic chrome extension. Use it to find dead links on pages aswell as see link metrics as you search Google.

Link: Link Minder

Backlink Checker

Another fantastic tool. You are linked to 100 links and a few other small features but its very useful for fast link checks or if you’re on a tight budget.

Link: Backlink Checker


SemRush is another fantastic SEO tool for tracking your SERP, keywords and more. It has a free and paid version.

Link: SemRush